Matchroom Boxing and Perform Group seal Boxing's First Billion Dollar Deal
May 10, 2018, New York: Matchroom Boxing, a world leading boxing promoter, and Perform Group, the digital leader in global sports media, have today announced the creation of a landmark $1billion joint venture and the biggest-ever deal in boxing.
The historic eight-year $1billion deal will see the joint venture, Matchroom Boxing USA, stage 16 fights a year featuring some of the sport’s biggest stars at the best venues across America. Perform Group’s live and on-demand streaming service, DAZN, will be the exclusive US broadcast partner for the 16 US fight nights plus Matchroom’s existing 16 fight nights in the UK. This iconic investment in the fights, talent, content, and promotion of boxing will reignite fans’ passion for the sport and engage a new generation of fight fans.
Eddie Hearn, Managing Director of Matchroom Boxing, and Simon Denyer, CEO of Perform Group, announced the joint venture at a press conference in New York. The two companies have brokered the industry-first deal so that fans can see the fights how and when they want to, anytime and anywhere.